Could WhatsApp's new feature spell disaster for Snapchat?

With the continued success of Snapchat, you were bound to get a couple of apps trying to emulate it, as it turns out, almost very social media platform has been releasing their own version of Snapchat's beloved 'Story' feature. Instagram was the first to follow suite by adding their own story feature, which in turn led to Snapchat adding a live streaming component, which was then adopted/adapted by both Facebook and Instagram. 

Now WhatsApp have entered the game, adding a feature named 'Status' which allows users to share images, GIFS and videos as a status update for 24 hours only. It is unlikely to be a coincidence that both WhatsApp and Instagram are both owned by Facebook, who failed to acquire Snapchat back in 2013, leading many to believe they have been attempting to emulate Snapchat's key features across the board.

WhatsApp was formerly a text-based messaging application which was the go-to alternative to SMS messages for many smartphone users, however, in an age where photo-sharing is replacing text exchanges, this is becoming increasingly obsolete.

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  • Feb 21, 2017
  • Category: News
  • Comments: 0
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