The iPhone 7 - finally revealed!
We are at that time of the year again where we are counting down the days until Apple releases their latest instalment of the iPhone. The rumour mill has hit over-drive over the summer months, but it is now finally refreshing to see what the tech giants are officially offering us on the 16th of September and exploring the changes that they have adopted for the latest instalment.
 
Where’s the headphone jack? - Potentially the most controversial decision by Apple is to ditch the headphone jack that has been an ever present ever since the birth of the iPhone all the way back in 2007. Many fans and users of Apple’s product will of course be baffled at the decision to remove the headphone jack; maybe they think it’s just another ploy by Apple to squeeze even more money out of the No Headphone Jack?pockets of its customers, but Apple’s Phil Schiller sees it differently. The headphone jack added extra thickness to the iPhone, creating a bottleneck in terms of developments which could make the products thinner and more reliable. Not only do we have a sleeker design to the iPhone, but the use of a lightning port will help give developers and smaller businesses the ability to innovate in order to plug the customer’s disappointment of losing the headphone jack. Original designs are likely then to make way for earphones with a lightning port connector, or, as Apple have released, wireless earphonealthough £159 could infact be a little on the steep side. A unique charging case will keep the battery life of these portable headphones topped up for a total of 5 hours’ playback time; that’s enough to listen to 4 or 5 albums!
 Not only do we have a sleeker design to the iPhone, but the use of a lightning port will help give developers and smaller businesses the ability to innovate in order to plug the customer’s disappointment of losing the headphone jack. Original designs are likely then to make way for earphones with a lightning port connector, or, as Apple have released, wireless earphone ‘pods’, although £159 could infact be a little on the steep side. A unique charging case will keep the battery life of these portable headphones topped up for a total of 5 hours’ playback time; that’s enough to listen to 4 or 5 albums!
We have already recognised this here at Phinexi and want to develop affordable earphones for all our customers; there isn’t a price set as of yet but we won’t be charging as much as the Apple counterparts. With over the ear holders on the Phinexi pods providing simple but effective comfort, stay tuned for more information!
 
Water protection.. about time!  - The removal of the headphone jack has brought around a particular technological improvement which a lot of people thought the iPhone was lacking; Apple claim they have finally developed a water resistant product! Customer demands have finally been met on this front, ensuring the iPhone is now waterproof to IP67 standards and bringing the iPhone much closer to other products on market. We would advise however to not test this out unless you are 100% confident you won’t be sending your iPhone 7 to its watery grave!
Somethings haven’t changed with the iPhone however, especially in recent years. Since the release of the iPhone 6 in 2014, Apple have taken the approach of releasing a standard sized phone as well as a larger iPhone as well (formerly known as the iPhone 6+ and the iPhone 6s+). The trend has continued, with Apple announcing that they will be releasing the both the iPhone 7 and the iPhone 7+. There aren’t too many aesthetic changes between the iPhone 7 and its pre-decessors (apart from the removal of the headphone jack of course) but the functionality has definitely been beefed up and given an upgrade!
 
The Processor Packs Some Serious Power - The internal processor of the iPhone 7 and 7+ has definitely received a facelift. The phone now has a A10 Fusion Chip, replacing the A9 Fusion Chip that was in the 7’s pre-decessors. It is hoped that through power efficiencies, battery life will be extended by up to 2 hours which makes a whole load of difference when browsing those social media apps! Of course, battery life can always be an issue and there will always be alternatives to ensure that your battery never dies; so here at Phinexi we will be exploring ways in which the new instalment of the iPhone will never be short of juice!
 
Camera Power -  It’s a good job that the processing power has been boosted if you were to look at the camera specifications that Apple have incorporated into the new iPhone models! It used to be a vital element of product development, but it has since taken a backseat as customers tend to favour processing power enhancements. Nevertheless, the new iPhone 7 boasts a fairly impressive 12mp camera, whilst also being equipped with an optical image stabilization system and a sensor which is 60% faster and 30% more efficient. The front facing camera has also been improved to a healthy 7mp, meaning those Snapchat’s can finally be recorded in HD 1080p resolution. Coupling this with the minimum memory available at 32GB means you can keep even more of those memories stored directly onto your phone.
 
What colour do you want? - It always used to be really frustrating when you only had a choice between the Jet Black and the White iPhone – Apple have definitely realised the limited choices they used to sell and have incorporated other colours into their product
 range. Now we understand that these colours have been around for the couple of years, but it just goes to show how variety in colours and aesthetics can give a company that competitive edge.
Choices of iPhone colours
Changes to the home button - A pretty sleek addition to the new iPhone’s is the vibration based taptic feedback that has been incorporated into the home button. Kind of like the mouse on a Mac, your iPhone will now be able to detect pressure you apply, meaning the click button has now been assigned to a thing of the past.
Now for the price..The price of the new iPhone is always of course a hot topic that will be discussed by the media. Now that the 16GB option is no more, inevitably the price is expected to hike slightly, although the fallout of Brexit earlier on in the year has forced the cheapest option available to just under £600. Are the new features worth such an expensive price tag, or would it be best to stick with the current model that you have? Only time will tell….
  • Sep 08, 2016
  • Category: News
  • Comments: 0
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